Launching a FinTech: how to make a great entrance in the market
Updated: Sep 24
Executive summary: FinLight is a Romanian fintech start-up that helps entrepreneurs to make better business decisions, through a simple financial reporting solution. They wanted to make a great entrance in the market and needed strong PR support to get the news going. JuneCom stepped in and developed a PR strategy for maximum results.
FinLight achieved their goal of making good first contact with the media and made sure that their company's news and developments will be well received even in the future.
News on the platform launching:
Read the full article on Romania Journal.
Live interview with FinLight's co-founders:
Watch the full interview on ZF IT Generation page.
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