In 2019, Commoditrader launched their platform in East Europe, choosing Romania as the first country. To get known this innovative digital tool for international agricultural trade, they needed help to carry out the communication strategy, mostly based on online & offline press and TV appearances.
We carried out the communication strategy, mostly based on online & offline press and TV appearances. We've done press releases copy-writing, distribution, press follow-up, press monitoring and social media distribution in groups of agriculture profile. The press releases has been taken over by more than 60 publications, from broad media, business&tech and agriculture.
For our launch of Commoditrader and our digital marketplace for the trade of agricultural commodities, we worked in close collaboration with June. Entering a market from the distance requires the right team on the ground and June supported us to a high extend on the PR and media side of our launch. We ended up with more than doubling our goal of reach, and had a highly successful launch. June receives our highest recommendations!