Challenge
In 2019, Commoditrader launched their platform in East Europe, choosing Romania as the first country. To get known this innovative digital tool for international agricultural trade, they needed help to carry out the communication strategy, mostly based on online & offline press and TV appearances.
Results
ONLINE CLIPPINGS
55
PRINT CLIPPINGS
5
TV CLIPPINGS
6
SOCIAL SHARES
15
Approach
We carried out the communication strategy, mostly based on online & offline press and TV appearances. We've done press releases copy-writing, distribution, press follow-up, press monitoring and social media distribution in groups of agriculture profile. The press releases has been taken over by more than 60 publications, from broad media, business&tech and agriculture.
ABOUT
Commoditrader is a marketplace for farmers and traders in the agricultural sector. A digital platform that allows users to trade agricultural commodities, compare prices and other contractual terms and organize transportation.
The platform was founded in 2018 by Ida Boesen and Julie Koch Fahler, in Denmark, along with an important group of Danish farmers. Their mission is that through digitalisation to reduce the distance between buyers and sellers and offer a better perspective of the market.
SERVICES PROVIDED
-
Press Release Copywriting
-
Distribution
-
Press Follow-Up
-
Press Monitoring
-
Social Media Distribution in Groups of Agriculture Profile.
INDUSTRY
-
Agriculture, financial services
Ida Boesen
CO-FOUNDER, COMMODITRADER
For our launch of Commoditrader and our digital marketplace for the trade of agricultural commodities, we worked in close collaboration with June. Entering a market from the distance requires the right team on the ground and June supported us to a high extend on the PR and media side of our launch. We ended up with more than doubling our goal of reach, and had a highly successful launch. June receives our highest recommendations!