About

Agra Asigurări is an Austrian company established for 5 years in the Romanian market. The main goal of the PR Strategy was to create awareness around the agricultural insurance products and a strong and creative storyline about the digital agricultural risk carrier, while also raising awareness towards the climate change and its impact in the agriculture industry.

Services

• Social Media Management and creative SM campaigns for driving engagement - video and text testimonials and statements with the members of the evaluation team

• Blog interviews and PR articles

• Regional targeted Facebook sponsored posts

• Press Releases and media pitching articles

• Content distribution in SM Agriculture Groups 

• Promoting the company’s values - team spirit, professionalism and continuous learning, high expertise, industry knowhow

Outcomes

• +110 resumes submitted

• 20-25% employment rate

• The communication continues yearly, showing appreciation for the damage assessment team and promoting the internal activities that support the professional development of each individual

• Increased brand awareness regarding the regional managers team in their county

• +71.955 Facebook posts impact for the regional managers campaign

• +602 posts reactions for the regional managers campaign

• +646 link clicks for the regional managers campaign