Founded in 2014 and authorized by the National Bank of Romania, Best Credit IFN operates in the fixed-rate consumer loan segment with repayment terms of 12 or 18 months. With a semi-automated and fully digital loan process, the company provides fast and transparent solutions to an urban audience, primarily composed of public and private sector employees with medium to higher education backgrounds.

In 2024, Best Credit entered into a strategic partnership with JUNE to reinforce its positioning in the digital space and promote a clear message of trust and accessibility. The campaign aimed to expand the company’s presence on social media while enhancing financial education through editorial content and media activations. Through this initiative, Best Credit IFN strengthened its image as a stable, relevant brand aligned with the real needs of modern consumers.

SERVICES

Strategic Communication Planning
JUNE developed a comprehensive communication strategy that served as the foundation for the entire campaign. This included a full editorial calendar tailored to the target audience profile and Best Credit IFN’s branding objectives, with a strong focus on financial education and differentiation from other financial institutions.

Social Media Management & Content Creation

The agency managed all social media activities for Facebook, Instagram, TikTok, and LinkedIn—from launching and optimizing the pages to creating and publishing over 40 posts (including reels, carousels, and static visuals). JUNE also handled community management, adapting tone and messaging based on platform and seasonality.

PR & Media Relations
The campaign included writing and distributing press releases, advertorials, and securing media collaborations with relevant publications from Tier 1 and Tier 2 media to enhance the brand reputation as a stable financing provider.

Content Writing & Blog Development
To position Best Credit IFN as a credible source of financial information, JUNE consistently produced SEO-optimized educational articles on topics of general interest, such as the differences between IFNs and banks, credit scores, managing personal debt, and family budget planning.

Digital Marketing

JUNE took over the Google Ads activity for Best Credit IFN, along with project-based social media advertising campaigns on Facebook, Instagram, and TikTok, supporting the brand in reaching its business goals and KPIs each quarter.

OUTCOME

• Press Releases: 2

• Media Outputs: +29

• SEO off-site Articles: 16

• Blog Articles: 16

• Advertorials: 6

• Social Media Posts (FB, IG, TikTok, LinkedIn): +114 posts

• 2 social media giveaway campaigns

• 4 TikTok Video Campaigns 

• Social Media Reach/4months: + 164,294

• +350 new followers in 6 months on FB

• 1,361 Instagram followers in 6 months