Nature
Integrated PR and media relations Campaign by JUNE and Waterdrop for promoting sustainable hydration and an eco-conscious lifestyle in Romania
Waterdrop®, one of Europe’s fastest-growing brands in sustainable hydration, partnered with JUNE to build its presence in Romania soon after launch. Through an integrated PR campaign, JUNE engaged eco-conscious consumers, digital communities, and media to promote healthy hydration and environmental responsibility.
Reach
51.833
Impressions
Engagements
Waterdrop was founded in 2016 and entered the Romanian market in 2021, with an innovative product portfolio of micro-drinks and reusable hydration accessories. The brand partnered with JUNE as an integrated communications agency, supporting all PR and influencer marketing efforts. Over the years, with JUNE's help, Waterdrop has built consistent visibility, solidified its position as a wellness-focused brand, and become one of the most prominent voices in the local conversation about hydration and sustainability. Driven by its mission to help people drink more water while protecting the environment, Waterdrop continues to offer high-quality, low-impact products that combine functionality with aesthetic design to enhance daily hydration habits.
SERVICES
Strategic Communication Planning
June developed a comprehensive PR strategy focused on positioning Waterdrop as a sustainability and wellness advocate. Messaging was anchored in themes such as plastic reduction, hydration awareness, and environmental responsibility.
Multichannel Media Execution
A balanced mix of traditional media (press releases, interviews, advertorials) and digital outreach (SEO articles, newsletters, blog features) ensured consistent visibility across lifestyle, business, and environmental platforms.
Influencer Marketing Activation
June conceptualized and implemented “Drink More Water, Freeze the Moment”, a national campaign involving 20 influencers, delivering over 80 branded visuals (reels, carousels, stories) and generating 51,000+ impressions and 7,400+ engagements.
Targeted Media Relations
Tailored content was distributed to carefully selected journalists, bloggers, and micro-influencers, supported by 11 PR Blitz campaigns and more than 110 personalized product drops across 3 years.
Performance Monitoring & Reporting
Monthly reporting combined quantitative metrics (media outputs, reach, engagement) with qualitative insights to guide ongoing PR adjustments.
OUTCOME
Waterdrop Results (2022–2024)
+3 years of collaboration
Press Releases: +35
PR Blitz Campaigns: +15
Media Outputs Total: +1.100
Micro-Influencer Marketing Campaign Results
Total Influencers: 20 micro-influencers
Content Published:
8 Feed Posts
12 Reels
62 Stories
Reach: 47.301
Impressions: 51.833
Engagements: 7.437
