About

AON Romania is the local subsidiary of Aon, the leading global provider of risk management, insurance and reinsurance brokerage, and human resources solutions and outsourcing services. The main goal of the PR Strategy was to create awareness around the agricultural insurance products  and to promote the existence of innovative solutions that can support farmers.

Services

• PR and Communication strategy design

• LinkedIn and Facebook Social Media Management for driving engagement

• Press Release writing, publishing to agriculture, generalist, and business media

• Media pitching for creating further organic press opportunities: opinion articles and interviews

• Media Coverage Monitoring, SOV, and media sentiment analysis

• Content distribution in SM Agriculture Groups 

• Sales Kit design for all the company’s business lines to provide the sales team with the necessary tools to present their products and services to potential customers

• Event organizing dedicated to farmers in the agricultural insurance field: handling the logistical details of the event, collaboration with speakers and industry experts, event promotion via online mass media and social media to attract the target audience

• Webinars for each business line: technical support, media partnerships, invitations, social media communication, PR and media relations

• Graphic design and branded promotional materials customization to reflect AON’s 

Outcomes

• +250 Media Takeovers and Social Shares on Facebook, Twitter and LinkedIn

• Presence in over 50 Facebook Groups dedicated to Agriculture, Farmers, Agronomy