About

WABAG Water Services is part of the international VA Tech WABAG Ltd. Group, with a presence in four continents and over 20 countries. The aim of the communication campaign is to increase the brand awareness in the Romanian market and to raise awareness about the importance of wastewater treatment for industrial companies and to position itself as an avid supporter of sustainable living, and to support the B2B lead generation.

Services

• 1-year strategic communication plan & budgeting: PR & Media Advertising 

• Plan execution: 

  • Media relations: press releases

  • Advertorials & e-banners 

  • Target industries webinars 

• Focus on the market education to position WABAG as a local expert in wastewater 

Outcomes

• Website traffic increase with 60% - 2 months banner display

• +56 media takeovers and social media shares in various publications related to the construction industry and sustainability, financial and business, general media, news platforms and aggregators after issuing 1 Press Release

• 5 Educative Advertorials &  2 banner display campaigns