Altamira Software is a Romanian technology company founded in 2020, specializing in custom software solutions for SMEs and startups. With a team of 8 professionals, Altamira offers end-to-end consultancy for business digitalization, from process modeling to implementation and operations. The company’s mission is to simplify and transform technology into a strategic advantage for businesses, delivering real value and measurable results. Guided by the slogan “Excelăm împreună” (Excelling Together), Altamira Software builds value through collaboration and innovation.

To support this positioning, JUNE developed a communication campaign focused on educating entrepreneurs about the importance of digitalization and showcasing Altamira’s expertise in creating transparent, reliable, and innovative software solutions. The campaign highlighted Altamira’s role as a trusted digitalization consultant, showing that before buying an off-the-shelf product, SMEs should first analyze their real needs and explore tailored solutions. As part of this strategy, Altamira launched a promotion offering free consultancy hours for entrepreneurs, which became the central theme of the email marketing campaign.

The communication campaign integrated PR placements, SEO articles, social media content, and community building, all working together to raise awareness, generate engagement, and build trust with potential clients. Through this campaign, Altamira positioned itself not just as a software provider but as a trusted advisor guiding SMEs through their digital transformation journey.

Services

● Editorial Development & Media Outreach: advertorials & media buying, SEO-

driven articles in national media, blog articles.

● Social Media Strategy & Execution: setup of LinkedIn and Facebook pages,

content creation, and community management.

● Email Marketing Campaign: GDPR-compliant database, nurturing flow promoting

free consultancy sessions, complete end-to-end management in Mailchimp.

● Project Management: 24 hours of coordination and reporting across two months

to ensure strategy alignment and performance tracking.

Outcomes

● Media coverage in Revista Progresiv, ProTV.ro, Capital and Ziare.com,

generating over 20,000 combined views and impressions, strengthening

Altamira’s visibility as a digitalization expert for SMEs.

● Over 2,000 social media impressions across LinkedIn and Facebook, building

community engagement and laying the foundation for long-term growth.

● Strategic email marketing campaign validated Altamira’s consultancy-first

positioning and raised awareness around the free digitalization advisory

sessions.