Overview

Bozankaya is an innovator in developing and manufacturing environmentally friendly, energy-saving, low-noise, and low-cost vehicles for urban public transport. After a project-based crisis communication, Bozankaya wanted a long-term collaboration whose main aim was to inform the Romanian public about the particularities of the trams it was delivering in Timișoara, but also to tackle misinformation generated by some local media publications. At the end of the year, JuneCom also supported Bozankaya in organizing the inauguration of Timișoara trams conference. 

Services

• PR consultancy 

• Strategic PR communication planning

• Plan execution: 

  • Corporate communications 

  • Media relations: press releases, interviews mediation

  • Crisis communication

  • Press Conference co-organizers with the Municipality of Timisoara

• Daily Media Monitoring to check up for  press misinformation and competitor’s news

Outcomes

• 115 online clippings and 79 social media shares in various publications, from generalist to transportation industry ones, but also financial and business, and aggregators after issuing 4 Press Releases. 

• 1 on 1 discussions with journalists regarding misinformative articles that didn't contain Bozankaya’s point of view