Overview

Agra Asigurări is an Austrian company established for 5 years in the Romanian market. The main goal of the PR Strategy was to create awareness around the agricultural insurance products and a strong and creative storyline about the digital agricultural risk carrier, while also raising awareness towards the climate change and its impact in the agriculture industry.

Services

• PR and Communication strategy design

• Social Media Management and creative SM campaigns for driving engagement

• Press Release writing, publishing to specialist, generalist and business media

• Media pitching for creating further organic press opportunities: opinion articles and interviews. Management of Romanian press office to handle media inquiries

• Media Coverage Monitoring, SOV, and media sentiment analysis

• Facebook ADS set-up & management

• Content distribution in SM Agriculture Groups 

• Blog articles and infographic content writing

Outcomes

• 2 Employer Branding Campaigns

• 3 Video Campaigns & 4 photo-video shootings

• Over 400 Online Media Takeovers

• 25+ Media Pitching Articles and interviews

• 37+ Blog Articles and Content Marketing pieces

• 300+ Social Media Posts: Facebook & Instagram

• 140+ Facebook Sponsored posts

• 1200+ followers on Facebook & Instagram