Volt made a case study on two of their real users, demonstrating the way you can improve your FICO score with 10 points or more, in less than a month, with the help of small loans paid on time.
They needed help promoting their study to get attention from the media and generate FICO views from the target audience.
Influencer Marketing Results
NEW UNIQUE VISITORS ON VOLT WEBSITE
NEW VOLT ACCOUNTS
NEW USERS THAT VIEWED THEIR FICO SCORE
MORE UNIQUE VISITORS THAN THE PREVIOUS WEEK OF THE CAMPAIGN
Social Media Posts
We set up a PR campaign, targeting business, specialized and broad media. To get their attention, we promoted the FICO score study by first showing statistics on Romanians’ FICO score and why is it so important.
After issuing the press release, we approached the Influencer Marketing component of the campaign, starting with a thorough market research. We identified influencers with the most relevant audience for promoting the Volt brand and the FICO score study. We made a shortlist of influencers and chose a content creator from the comedy/education segment.
Volt is the first 100% Romanian mobile application for instant money transfer between cards from different banks, including Revolut, at any time of the day or night.
In addition to instant money transfers, the Volt application allows monitoring the score from the credit bureau, through the FICO score, a query that does not affect the credit score.
Press Release Copywriting
Media Coverage Monitoring
Intermediate with Journalists
Matching the audience with the influencers profile, based on discovered insights
Cost management & Negotiation
Materials Review and Relationship Intermediation