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Combining PR & Influencer Marketing for Volt

Challenge

Volt made a case study on two of their real users, demonstrating the way you can improve your FICO score with 10 points or more, in less than a month, with the help of small loans paid on time.

They needed help promoting their study to get attention from the media and generate FICO views from the target audience.

PR Results 

ONLINE CLIPPINGS

35

SOCIAL SHARES

14

3

NEWSLETTER INSERTIONS

Influencer Marketing Results 

YOUTUBE VIEWS

7 k

NEW UNIQUE VISITORS ON VOLT WEBSITE

1990

NEW VOLT ACCOUNTS

130

NEW USERS THAT VIEWED THEIR FICO SCORE

110

+ 55%

MORE UNIQUE VISITORS THAN THE PREVIOUS WEEK OF THE CAMPAIGN

Deliverables

Press Release

01

Influencer List

01

Influencer Deliverables

YouTube Video

01

Blog Post

01

Social Media Posts

06

Approach

We set up a PR campaign, targeting business, specialized and broad media. To get their attention, we promoted the FICO score study by first showing statistics on Romanians’ FICO score and why is it so important.  

After issuing the press release, we approached the Influencer Marketing component of the campaign, starting with a thorough market research. We identified influencers with the most relevant audience for promoting the Volt brand and the FICO score study. We made a shortlist of influencers and chose a content creator from the comedy/education segment.

ABOUT

Volt is the first 100% Romanian mobile application for instant money transfer between cards from different banks, including Revolut, at any time of the day or night.

In addition to instant money transfers, the Volt application allows monitoring the score from the credit bureau, through the FICO score, a query that does not affect the credit score.

SERVICES PROVIDED

  • Press Release Copywriting

  • Distribution

  • Press Follow-Up

  • Media Coverage Monitoring

  • Intermediate with Journalists

  • Media Pitching

  • Influencers List

  • Matching the audience with the influencers profile, based on discovered insights

  • Cost management & Negotiation

  • Materials Review and Relationship Intermediation

  • Follow-up

  • Contracting

INDUSTRY

  • Fintech

  • Mobile app