Volt made a case study on two of their real users, demonstrating the way you can improve your FICO score with 10 points or more, in less than a month, with the help of small loans paid on time.
They needed help promoting their study to get attention from the media and generate FICO views from the target audience.
Influencer Marketing Results
MORE UNIQUE VISITORS THAN THE PREVIOUS WEEK OF THE CAMPAIGN
We set up a PR campaign, targeting business, specialized and broad media. To get their attention, we promoted the FICO score study by first showing statistics on Romanians’ FICO score and why is it so important.
After issuing the press release, we approached the Influencer Marketing component of the campaign, starting with a thorough market research. We identified influencers with the most relevant audience for promoting the Volt brand and the FICO score study. We made a shortlist of influencers and chose a content creator from the comedy/education segment.