Challenge
Our challenge was to increase the brand visibility of the corporate insurance division for the insurance products: trade credit, custom bonds and health insurance, and to position the brand as the dedicated insurance broker to Romanian companies.
Results
INCREASE OF ORGANIC FOLLOWERS ON LINKEDIN
+20%
PRESS CLIPPINGS
37
Deliverables
Blog Articles
07
Press Releases
2
LinkedIn Posts
36
Newsletter Copy
1
Approach
We created an external communication plan including as channels: PR, organic social media- LinkedIn, Otto Broker Blog, and creating content:
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Press releases copywriting, distribution, press follow-up, media coverage monitoring, intermediation with journalists for additional information;
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Social media content creation and publication: copywriting, research for relevant content of target industries associations, media platforms and key opinion leaders;
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Writing educational blog articles related to corporate insurance products
ABOUT
Otto Broker is the largest insurance broker with physical presence in IKA chains in Romania, with over 18 years of experience on the local market and an active member of International Credit Brokers Association (ICBA), the largest global partnership of insurance brokers of commercial credit.
They work with the best insurers on the market to offer their every client the chance to safely develop their business. Otto Broker offers insurance brokerage services, both on retail and corporate segment, the last one being the segment they wanted to reach out through a sustained communication plan.
SERVICES PROVIDED
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Press Release Copy-Writing
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Distribution
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Press Follow-Up
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Media Coverage Monitoring
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Intermediate with Journalists
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Social Media Content Creation
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Blog Copy-Writing
INDUSTRY
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Financial services
Razvan Sofalca
CORPORATE MANAGER, OTTO BROKER
Working with June helps us to have a constant presence in the professional environments, with meaningful content that adds value to our clients’ daily activities. With very little input on our behalf, they help us get well-structured materials for social media, allowing us to focus on our daily business. The fact that we can give an idea or a certain directive and receive an articulated material proves an alignment with the needs of the company and industry we work in.Last, but not least, people are nice and very easy to work with.