Challenge
Shortly after Instant Factoring launched in Romania, June Communications became an integrated partner of the company providing support in all marketing & communications related activities. As a new fintech start-up in a market with little knowledge about online innovative financing solutions for small companies there was a lot of work to be done to make the brand known and the product popular.
Results
IMPRESSIONS
3 Million
SOCIAL MEDIA SHARES
600
UNIQUE VISITORS
+ 700.000
SOCIAL MEDIA IMPRESSIONS
20.000
* Results of the media advertising campaign on Hotnews (2 advertorials & 1 online meeting).
Deliverables
Press Releases
11
Video Interviews
03
Products & Brand Video Presentations
10
Video Testimonials
02
Social Media Posts
09
Radio Campaigns
02
Advertorials
06
Online Live Meeting
01
Approach
We've created high impact story-line around relevant current topics of target audiences. We delivered relevant content which included online and video interviews, social media organic and sponsored posts, articles, Q&A to position Instant Factoring as an innovative fin-tech solution and viable micro-financing alternative to traditional financing dedicated to small companies and entrepreneurs.
The outcome of our efforts is mainly the current positioning of Instant Factoring as the 1st choice for micro-companies when needing financing solutions for a better cash-flow and urgent liquidities.
ABOUT
Instant Factoring is the first Romanian online fintech micro-financing company for SMEs. With the launch of the online factoring platform the company is committed to supporting the development of small businesses through fast and easy financing solutions with the help of technology.
SERVICES PROVIDED
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Media Relations
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Media Buying
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PR Communication
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Social Media Channel Management
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Designed and Executed the Marketing & PR strategy
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Written & Video Content Marketing
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Customer satisfaction researches with existing customers and researches for external markets
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Radio advertising campaigns
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Coordinated and related with other marketing providers of the company to ensure that company’s marketing & communication strategy is followed accordingly.
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Managed the social media pages and direct communication with clients and adherents of the platform
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We've been in close collaboration with the digital agency conducting and implementing the digital strategy and budget
INDUSTRY
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Fintech
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Financial Services
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Factoring
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Invoice Financing
Cristian Ionescu
CEO & CHAIRMAN INSTANT FACTORING
The key factor in our good collaboration with June is their ability to fully understand our business and communication & marketing needs, always coming up with perfectly aligned proposals. Their professionalism is undeniable, so we feel confident to recommend their service to any active company in Romania or abroad.