ITSS was planning on launching its official public beta version of Smart Payment Gateway – SmartPG, one of the most performant PSD2 Integration Hub in Romania.
The launching of the hub meant the beginning of a new era in Open Banking, and ITSS wanted to invite the financial players to join in.
We established a two-way communication strategy for the launching:
PR & Media Relations
We made sure that the news will get to the right audience through the right channel. We prepared two sets of press releases, having as starting point the product information and context description provided by ITSS team.
We set an email campaign to reach out to members of the Open Banking ecosystem from Romania and International Hubs. Our strategy was to gain awareness on the product, engage the audience in conversation, invite them to test the platform, give feedback, start getting ideas and implementing them.
IT Smart Systems (ITSS) delivers IT components of Digital Transformation programs, offering their customers Open Banking API solutions to bring new products and services into the market. Smart PG lies at the core of these solutions and encompasses ITSS know-how in the Open Banking and digital identity space. At the time of the launch, Romania was passing through an accelerated digital transformation. Banks and fintech companies were forming a dynamic ecosystem and were ready for a revolutionary future in Open Banking.
Press Release Copywriting
Media Coverage Monitoring
Intermediate with Journalists
Emailing Campaign Management
API Integration Hub
MARKETING & BRAND DEVELOPMENT, ITSS
Our collaboration with June Communications met all our expectations. Iuliana and her wonderful team of professionals understood our product genuinely well and quickly, and that translated into progressively decreased input from our side regarding the emailing and PR campaigns. We worked efficiently together and the results regarding our launch turn out to be a success. We highly recommend bringing some June magic in your business as well.