Live Stream Shopping – A New Experiential Trend Conquers The Romanian e-Commerce Market
Executive Summary: Oveit launches their Live Stream Shopping service, a tool that helps retailers to create an experiential shopping session & build a community. Their goal was to create brand and product awareness, as the first Romanian company that enters this market segment. We prepared a PR strategy that resulted in takeovers from 30 online publications, press agencies, blogs, and Social Media Pages, and invitations for further interviews.
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