Challenge
Otto Broker launched an online free calculator for companies to evaluate the potential cost of a credit insurance policy and make financial assumptions for a one-year period. The product covers the payment default risk or the insolvency of a debtor.
The goal was to drive quality traffic to the website blog and online calculator, and generate qualified leads.
Results
FINANCIAL AND BUSINESS MEDIA ARTICLES
21
LINKEDIN CONVERSIONS
113
WEB LEADS
10
SOCIAL SHARES
6
Deliverables
Blog Article
01
Linked Sponsored Content Campaign
01
Press Release
01
Social Media Posts
03
Newsletter Copy
01
Approach
PR, social and website blog campaign.
We created consistent and optimized marketing content for Otto Broker’s blog and a press release that would get attention from the specialized business press and financial journalists. The news was spread in the targeted publications.
The launch in the press was backed by a LinkedIn website traffic campaign to drive target audiences to the online calculator page.
ABOUT
Otto Broker is the largest insurance broker with physical presence in IKA chains in Romania, with over 18 years of experience on the local market and an active member of International Credit Brokers Association (ICBA), the largest global partnership of insurance brokers of commercial credit.
They work with the best insurers on the market to offer their every client the chance to safely develop their business. Otto Broker offers insurance brokerage services, both on retail and corporate segment, the last one being the segment they wanted to reach out through a sustained communication plan.
SERVICES PROVIDED
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Press Release Copy-Writing
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Distribution
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Press Follow-Up
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Media Coverage Monitoring
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Intermediate with Journalists
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Social Media Content Creation
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Blog Copy-Writing
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Social Media Sponsored Content Campaign - set up, implementation and results' tracking
INDUSTRY
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Financial services
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Corporate Insurance
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Trade Credit Insurance
Razvan Sofalca
CORPORATE MANAGER, OTTO BROKER
Working with June helps us to have a constant presence in the professional environments, with meaningful content that adds value to our clients’ daily activities. With very little input on our behalf, they help us get well-structured materials for social media, allowing us to focus on our daily business. The fact that we can give an idea or a certain directive and receive an articulated material proves an alignment with the needs of the company and industry we work in.Last, but not least, people are nice and very easy to work with.