An integrated PR, social and website campaign to launch

Otto Broker Trade Credit Insurance Online Calculator

Challenge

Otto Broker launched an online free calculator for companies to evaluate the potential cost of a credit insurance policy and make financial assumptions for a one-year period. The product covers the payment default risk or the insolvency of a debtor.

The goal was to drive quality traffic to the website blog and online calculator, and generate qualified leads.

Results

FINANCIAL AND BUSINESS MEDIA ARTICLES

21

LINKEDIN CONVERSIONS

113

WEB LEADS

10

SOCIAL SHARES

6

Deliverables

Blog Article

Linked Sponsored Content Campaign

Press Release

Social Media Posts

Newsletter Copy

Approach

PR, social and website blog campaign.

We created consistent and optimized marketing content for Otto Broker’s blog and a press release that would get attention from the specialized business press and financial journalists. The news was spread in the targeted publications.

The launch in the press was backed by a LinkedIn website traffic campaign to drive target audiences to the online calculator page.

ABOUT

Otto Broker is the largest insurance broker with physical presence in IKA chains in Romania, with over 18 years of experience on the local market and an active member of International Credit Brokers Association (ICBA), the largest global partnership of insurance brokers of commercial credit.

They work with the best insurers on the market to offer their every client the chance to safely develop their business. Otto Broker offers insurance brokerage services, both on retail and corporate segment, the last one being the segment they wanted to reach out through a sustained communication plan.

SERVICES PROVIDED

Press Release Copy-Writing
Distribution
Press Follow-Up
Media Coverage Monitoring
Intermediate with Journalists
Social Media Content Creation
Blog Copy-Writing
Social Media Sponsored Content Campaign - set up, implementation and results' tracking

INDUSTRY

Financial services
Corporate Insurance
Trade Credit Insurance

Razvan Sofalca

CORPORATE MANAGER, OTTO BROKER

Working with June helps us to have a constant presence in the professional environments, with meaningful content that adds value to our clients’ daily activities. With very little input on our behalf, they help us get well-structured materials for social media, allowing us to focus on our daily business. The fact that we can give an idea or a certain directive and receive an articulated material proves an alignment with the needs of the company and industry we work in.Last, but not least, people are nice and very easy to work with.

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