Challenge
FinLight officially launched its web platform, web.finlight.ro, in the summer of 2020. The co-founders of FinLight wanted to make a great entrance in the market because the product is a novelty in Romania and many entrepreneurs could benefit from it.
They hadn’t any online presence and needed a strong PR support to get the news going.
Results
Approach
We designed a news-worthy story that would be of interest to the target publications. The history of the two co-founders, their motivation in launching FinLight, and future objectives for the platform were the central themes.
The platform was to be used by entrepreneurs and capital suppliers with different financial backgrounds. We made the description of the platform, its functionalities and user benefits easy to understand and interesting to follow.
We used our press and industry list and approached every publication that was of interest. Afterward, we made a follow-up with the journalists and seized every opportunity for media appearances.
Alexandru Popescu
CO-FOUNDER, FINLIGHT
JuneCom helped us with breaking ground in the communication & marketing mayhem. Their work and services were outstanding in all respects. We are putting our trust in them and we are looking forward to continuing our adventure. Would highly recommend for all your communication & marketing projects.