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Launching a FinTech:

how to make a great entrance in the market

Challenge

FinLight officially launched its web platform, web.finlight.ro, in the summer of 2020. The co-founders of FinLight wanted to make a great entrance in the market because the product is a novelty in Romania and many entrepreneurs could benefit from it.

They hadn’t any online presence and needed a strong PR support to get the news going.

Results

ONLINE CLIPPINGS

35

SOCIAL SHARES

12

VIDEO INTERVIEW

1

COVER STORY

1

Deliverables

Press Release

01

LinkedIn post

01

Video Interview

01

Want to see more? Read the FinLight Case Study on our blog.

Approach

We designed a news-worthy story that would be of interest to the target publications. The history of the two co-founders, their motivation in launching FinLight, and future objectives for the platform were the central themes.

The platform was to be used by entrepreneurs and capital suppliers with different financial backgrounds. We made the description of the platform, its functionalities and user benefits easy to understand and interesting to follow.

We used our press and industry list and approached every publication that was of interest. Afterward, we made a follow-up with the journalists and seized every opportunity for media appearances.

SERVICES PROVIDED

  • Press Release Copywriting

  • Distribution

  • Press Follow-Up

  • Media Coverage Monitoring

  • Intermediate with Journalists

  • Media Pitching

  • Social Media Content Creation

INDUSTRY

  • Financial services

  • Fintech

  • Financial Reporting

Alexandru Popescu

CO-FOUNDER, FINLIGHT

JuneCom helped us with breaking ground in the communication & marketing mayhem. Their work and services were outstanding in all respects. We are putting our trust in them and we are looking forward to continuing our adventure. Would highly recommend for all your communication & marketing projects.

Ready for Summer?

If you're ready to talk to the world and expand your brand, we’d love to hear more. 

Get in touch

+4 0743 037 222

comunicate@junecom.ro

Address

Splaiul Unirii 160, etaj 1, Bucuresti, Romania

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