Retail FMCG, Beverages
Waterdrop is celebrating the month of love with the LOVE Microdrink
February 3, 2023 at 9:30:00 AM
February is the month dedicated to Love, which marks in the calendar additional reasons to celebrate love, not only stories but also self-love. Waterdrop, the manufacturer of Microdrinks and sustainable containers, brings back to the attention of consumers the LOVEMicrodrinks, to celebrate this month. The LOVE assortment from the Valentine's Day and Dragobete collection contains pomegranate, goji, and schizandra, also known as the "fruit of the five flavors."
Pomegranates are rich in precious minerals and vitamins. Punicalagin, a potent antioxidant, is responsible for half of the antioxidant effects of pomegranate. In turn, goji berries have been used for thousands of years for their healing properties, considered the fruit with the highest amount of antioxidants.
With a delicate touch of schizandra extract, this fragrance creates a refreshing trio dedicated to the month of Love. In addition, schizandra has many benefits, such as increasing mental and physical endurance and being an essential source of antioxidants. Moreover, this necessary nutrient is part of the complex of eight water-soluble B vitamins, which is helpful in the optimal functioning of the body. LOVE also contains essential vitamins such as B6, C, and folic acid.
"We want to be as close to our consumers as possible in the month of love, inspiring them to choose useful and sustainable gifts for their loved ones and themselves. We continue contributing to encouraging a healthy lifestyle, which brings multiple benefits for the whole body. We choose to periodically invest in our products by adapting them to each season and holiday, to be present in our community’s life in all key moments", says Katerina Navratilova, CEO of Waterdrop CEE.
Good hydration is essential for health because every cell in the body needs water, hydration being vital for the body's essential functions. To encourage water consumption, Waterdrop offers an extra pack of 12 Microdrinks from the LOVE assortment to three packs purchased from the same range, the offer is valid until February 24. In addition, starting February 5, the brand offers a 35% discount for all packages of Microdrinks, including the products from Microlyte, Microenergy, and Microtea range, ideal for an active lifestyle, respectively for the cold season.
With the mission to encourage people everywhere to consume more water for a healthier, longer-lived, and sustainable life, Waterdrop is a brand founded in 2016 by Martin Donald Murray and Henry Murray. In 2022, Waterdrop was recognized by the Financial Times as the fastest-growing company in the Food and Beverage sector in Europe. Present worldwide in 12 markets, 11 in Europe (Germany, Austria, UK, France, Italy, the Netherlands, Spain, the Czech Republic, Slovakia, Poland, Romania), and the USA, Waterdrop serves over 1 million customers globally.
The company is committed to carefully handling raw resources like water and helping to protect the environment. With the solutions offered, it saves up to 98% of packaging and CO2, protecting the planet's resources. Waterdrop® means functionality and design to the highest standards of quality and aesthetics, actively promoting a balanced lifestyle. Through the ingredients quality and the unique product design, Waterdrop gets closer to its community in everyday life.