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Regenerative Agriculture


Agreena announces the new Market Lead for Romania

January 5, 2023 at 10:00:00 AM

Agreena announces the new Market Lead for Romania

Bucharest, 5th of January 2022

Agreena, the company that developed one of the first internationally accredited soil carbon certification programs in Europe, announces the expansion of its national team management by appointing Mihaela Monica Vasile as the Market Lead for Romania. The scaleup is now active in 14 countries, aiming to get closer to local farmers to build personal and authentic relationships, becoming a support entity in their transition to regenerative agriculture.

With 18 years of experience in agribusiness, Mihaela Monica Vasile joined the Agreena team starting in January of this year with the key objective of developing and expanding the company’s operations in the local market.

"The field of carbon agriculture is innovative and of great interest globally. I am honored and pleased to be a part of the Agreena team, a trendsetting company in conservation agriculture and soil carbon storage. With the support of a strong team of professionals, I'm convinced that Agreena's solutions support our country's agriculture, and farmers will be able to be closer to the European trend to achieve strategic environmental objectives", said Mihaela Vasile.

She previously coordinated the activities of public affairs, corporate communication, advocacy, and sustainability for the group of countries Romania, Bulgaria, and the Republic of Moldova, within several international companies, such as Monsanto and Bayer. Her main attributions were managing, planning, and promoting governmental relationships and advocacy actions. Throughout her career, she maintained communication with the European and national authorities,  farmers, and key industry associations.

Mihaela Monica graduated from the Bucharest Academy of Economic Studies in statistics and economic forecasting; she obtained various diplomas in diplomacy and leadership techniques.

„We are honored to bring Mihaela Monica to our team and to expand our capabilities with her knowledge and expertise, especially at this moment of expansion in the Romanian market. We believe that her rich experience at the national and regional level is relevant, and we are confident in her authentic and personal relationships with Romanian farmers", adds Simon Haldrup, CEO and co-founder of Agreena.

Mihaela Monica Vasile's hire comes on the heels of the company's local hiring of Victor Oncica as Agreena's Key Account Manager in Romania. With more than 12 years of experience in commercial agri-business and sales. Victor worked in several companies and coordinated business activities for the group of countries Romania, Bulgaria, and the Republic of Moldova. Agreena has plans to expand its Romanian team in the year further to come.

Agreena entered the Romanian market in 2019, under the name Commoditrader, even before developing Europe’s first internationally accredited soil carbon certification program. Today, it employs more than 120 professionals oriented towards farmers’ sustainable practices, with its main office in Copenhagen and operational team members throughout Europe. Agreena currently aims to intensify its activity in Romania, where 10% of the total hectares it manages at the European level resides, and aims to support more Romanian farmers in the green transition.


About Agreena

Agreena is scaling regenerative agriculture through finance and technology. Founders Simon Haldrup, Ida Boesen, and Julie Koch Fahler developed one of the world’s first internationally accredited soil carbon payment programs, AgreenaCarbon, in 2021. The AgTech platform quantifies farmers’ greenhouse gas emission baselines aligned to the latest United Nations IPCC guidelines and monitors and reports GHG reductions and carbon removals. Agreena issues third-party verified soil carbon certificates for farmers to sell on the voluntary carbon market. Since launching, Agreena has spanned its offering to farmers in 14 countries throughout Europe and recently acquired world-leading regenerative agriculture remote sensing company Hummingbird Technologies. Read more at

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