Mogo
Financing Services, Automotive
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What second-hand cars did Romanians buy in 2021? Volkswagen, at the top of the preferences
July 18, 2022 at 9:30:00 AM
Bucharest, July 18th, 2022
Volkswagen is the preferred brand by the Romanians who buy second-hand cars, especially the Passat series, as shown by the Mogo Romania data for 2021 and the first half of this year. 24%, respectively 2% of the buyers preferred the German car, followed by those who chose brands such as BMW, Audi, Opel, or Ford.
Romanians’ preferences have remained unchanged when choosing a used car for the past two years, Volkswagen being their preferred choice. As for the selected models, 39% of those who bought a car through Mogo chose Volkswagen Passat, while 24% of the IFN’s clients turned to a Golf. As it follows, the top of Volkswagen models is completed by Touran, Passat CC, and Tiguan, each with 6% of the sales.
BMW is in second place, being chosen by 15% of the buyers in 2021, respectively 17% in 2022. The preferred models for this category are BMW 3 Series (44%), 5 Series (23%), 1 Series (11%), X3 (10%) and X5 (4%).
The top is completed by Audi, Opel, and Ford, with a significantly lower percentage than the first two classified. In 2021, 13% of the Mogo clients chose Audi, and, in 2022, only 10%. Opel was the option for 8, respectively 7% of the buyers, and Ford by 7% both in 2021 and 2022.
After the pandemic, Romanians have chosen older cars
According to Mogo Romania representatives, the majority of clients prefer older car models to newer ones.
“50% of the sales were represented by cars made between 2006 and 2009, and 20% by cars made between 2010 and 2011”, declared Ionuț Badiu, General Director of Mogo Romania.
This tendency was enhanced during the pandemic, as Romanians have become hesitant regarding long-term investments. According to Liviu Nae, the Mogo Romania Auto Park Manager, with over two decades of experience in this industry, the taxes, fees, and rising prices determined the Romanians to opt for older cars.
Therefore, Romanians choose older cars because they can more easily afford to maintain them, as costs for these particular models are lower. 70% of the buyers make this choice, using the car for a few years and changing it later to a newer model, adds the Manager of the Auto Park.
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About Mogo România
Mogo Romania has been operating since 2017, financing individuals and authorized individuals for new or used cars acquisition. Until now, Mogo has financed over 12,000 customers.
About Eleving Group
Eleving Group is a fintech present in 14 countries, on 3 continents: Europe, Asia, and Africa. The group operates in financial services and is one of the 1,000 fastest-growing companies in Europe according to Financial Times. It currently has over 2,600 employees, over 350,000 customers, and over 1 billion euros financed.