Retail FMCG, Lifestyle
Waterdrop Romania expands its range of Microdrinks from natural ingredients with two new assortments of Microtea
January 17, 2022, 7:00:00 AM
Bucharest, 17.01.2022: Waterdrop, the Austrian producer launched on the Romanian market in September 2021, continues its development on the local market and launches two new varieties of Microtea drinks, ideal for the cold season: Microtea GOLDEN ASSAM - black tea with honey, and Microtea GREEN OASIS - green tea and lemongrass, available online.
Waterdrop offers innovative and sustainable solutions to encourage consumer well-being and a balanced hydration regime, offering premium products and experiences around the quintessence of life - water, serving over 1 million customers worldwide.
Microtea is a pure ecologic product that contains natural ingredients without preservatives, sugar, or sweeteners. Each cube dissolves in 400-600 ml of hot water at the recommended temperature of 60 degrees. There are also four tea varieties in the range: Microtea FRUIT FUSION - Hibiscus with blueberries and rosehips, Microtea ORIENTAL SPICE - ginger, turmeric, and chili, Microtea WHITE BLOSSOM - white tea, linden blossom and blueberry, and Microtea MELLOW MINT - mint, apples, lemon verbena.
“This year we aim to know in more detail the profile of the Romanian consumer and to bend to his needs. We are concerned about sustainability and a balanced lifestyle, and we want to support a hydration regime adapted to the diverse needs that people have in their daily lives. We plan to expand our portfolio and launch more product lines adapted to the local market context", says Katerina Navratilova, CEO of Waterdrop CEE.
For a complete experience, Waterdrop has created new, practical, and stylish tumblers made of high-quality stainless steel, designed to keep the drink hot for up to 6 hours. The extra sealing lid guarantees a comfortable and safe transport of the beverage. The tumblers are available in several design and size variants, 400 ml, 600 ml, or 1 l, adapting to the dynamic lifestyle of the consumer. For active and passionate fashion people, Waterdrop also offers backpacks with matching designs.
Consumers who want to enjoy well-being and a relaxing experience, in the comfort of their own home, can opt for marble cups with coasters, elegant accessories that give an authentic seasonal atmosphere.
By 2022, the company aims to grow its existing customer base by 60% and to penetrate the local market more strongly as partners in retail stores, both online and in physical stores.
Waterdrop aims to provide its consumers with functionality and design, at the highest standards of quality and aesthetics, while actively contributing to the promotion of a balanced lifestyle. With the high quality of the natural ingredients used and the unique product design, the manufacturer aims to create a community around the brand and to be present in daily life.
The start-up has set up a community of members who want a healthy lifestyle - Waterdrop Club. As part of this, consumers benefit from a reward program such as points accrued equivalent to the value of each order that can convert into free products. Moreover, active customers can also benefit from preferential access to new products and free goodies on each order.
“Consumers in Romania have received the launch of Waterdrop very well, finding in our products a viable alternative to sugar-containing beverages and have appreciated the quality of containers produced in the EU. So far, several hundred customers have become members of the Waterdrop Club in Romania. We were surprised to find that the percentage of Romanian customers who have joined the club was higher in the first 3 months after entering the market compared to the Czech Republic and Italy, which gives us hope that we will evolve positively in this market and we will be able to contribute to changing the lifestyle of more people”, said Katerina Navratilova, CEO of Waterdrop CEE.
Waterdrop CEE is committed to carefully handling the essential raw material, water, and helping to protect the environment. The solutions offered help save up to 98% of packaging and CO2, protecting the planets' resources.
Waterdrop is a brand founded in 2016 by Martin Donald Murray and Henry Murray, with the mission to encourage people everywhere to consume more water for a healthier, longer-lived, and sustainable life. The brand is present worldwide in 12 markets, 11 markets in Europe (Germany, Austria, UK, France, Italy, the Netherlands, Spain, the Czech Republic, Slovakia, Poland, Romania), and the USA, serving more than 1 million customers worldwide.
Waterdrop CEE will celebrate 4 years of activity in May. The company is committed to carefully handling the basic raw material, water, and helping to protect the environment. With the solutions offered, up to 98% of packaging and CO2 are saved, protecting the planet's resources.
Waterdrop® means functionality and design to the highest standards of quality and aesthetics. Thanks to the quality of the ingredients and the unique design of the products, Waterdrop is closer to its community in everyday life, actively contributing to the promotion of a balanced lifestyle.