Retail FMCG, Lifestyle
Waterdrop Romania encourages hydration and an active lifestyle by launching the SPORT bottle
April 5, 2022, 5:30:00 AM
Waterdrop launches in Romania the first limited edition collection dedicated to athletes and people who are passionate about an active lifestyle. The SPORT bottle is made out of sustainable stainless steel, with a lid appropriate for sports activities.
A well-known thing is the importance of sports in our lives, and with the arrival of spring, the season of outdoor activities reopens. Some of the most popular are running, cycling, hiking, and alert walks, so that even less athletic people can exercise. In Romania, the population began to have a healthier lifestyle over the last years, especially in the urban areas. According to The National Institute of Statistics & The National Institute of Public Health, people who did sports, fitness, or various leisure activities devoted in 2021 on average 34 minutes a day.
„We believe that optimal hydration and exercise are two essential components of a healthy lifestyle. We note that people are increasingly interested in adopting such habits that are good for the body. Because we need to be there for our consumers, we are constantly trying to adapt to their daily needs. This is the motivation behind creating the new sports collection, aiming to encourage people not to forget that hydration remains an essential step in any workout”, stated Katerina Navratilova, the CEO of Waterdrop CEE.
Regardless of the mode of movement chosen, the consumption of fluids is a necessary step as during training, the body loses fluids and electrolytes. Losing fluids forces the cardiovascular system to work harder to optimize blood circulation, and electrolyte imbalance, such as sodium or potassium, can cause symptoms such as muscle cramps, severe headaches, and arrhythmias.
The new Waterdrop collection, intended for professional or occasional athletes, is suitable for any activity. The bottle is ultra-light, made of stainless steel, available in silver or black, weighing 340 g, and with a capacity of 800 ml.
The container comes with two lid options, depending on the type of activity: a Hiking Cap and a Sport Cap. The Hiking Lid, with anti-leak closure, is created especially for sports, travel, and everyday life. The loop for transport is practical, as it offers the option of attaching the water bottle with a rifle. The Sports Lid, designed for easy use during physical activity or training, is produced of silicone. All the lids are compatible with all Waterdrop bottles from existing collections.
Especially when it comes to outdoor physical activity, the hydration level must be maintained at optimal parameters to avoid dehydration and maintain a proper body temperature. Thus, the Sports collection contains, along with the reusable container, products from the energizing Microdrinks range, SHIRO (with cherry blossom, mallow, and ginseng), and NERO (with guarana, cola nut, blackberries, and activated charcoal). Water-soluble capsules contain natural caffeine for extra energy for your next workout or on a nature getaway.
Waterdrop is a brand founded in 2016 by Martin Donald Murray and Henry Murray, with the mission to encourage people everywhere to consume more water for a healthier, longer-lived, and sustainable life. In 2022, Waterdrop was recognized by the Financial Times as the fastest-growing company in the Food and Beverage sector in Europe. Present worldwide in 12 markets, 11 markets in Europe (Germany, Austria, UK, France, Italy, the Netherlands, Spain, the Czech Republic, Slovakia, Poland, Romania), and the USA, Waterdrop serves over 1 million customers globally.
The company is committed to carefully handling raw resources like water and helping to protect the environment. With the solutions offered, it saves up to 98% of packaging and CO2, protecting the planet's resources. Waterdrop® means functionality and design to the highest standards of quality and aesthetics, actively promoting a balanced lifestyle. Through the ingredients quality and the unique product design, Waterdrop gets closer to its community in everyday life.