Retail FMCG, Beverages
SKY - Waterdrop range ideal for extra hydration on cold days
January 9, 2023 at 9:00:00 AM
Bucharest, January 9, 2023
Waterdrop, the manufacturer of Microdrinks and sustainable water containers, announces the consolidation of its product range, introducing the SKY range to its permanent portfolio. The Microdrink contains a fusion of pineberry, prickly pear., and passion fruit, giving the water a unique flavor thanks to natural fruit extracts.
The beginning of the year often finds us eager for change and needs a boost of motivation. The SKY aroma is a balanced mix of fresh and sweet smells and urges us to look towards the sky, freedom, and bold dreams.
The central note of the new flavor is pineberry, also known as white strawberry. With a pineapple-like taste, it contains nutrients, antioxidants, vitamin C, iron, magnesium, and calcium. Low in calories and fat, pineberry seeds are an essential source of soluble fiber. Sweet and juicy, the cactus fruit is rich in vitamin C, provitamin A, sugars, proteins, and lipids able to cover the body's energy needs, being at the same time an important source of soluble, insoluble fibers. In addition, the soluble cubes are enriched with vitamins C, B1, and B3, which are necessary for the body, especially on cold winter days. The two ingredients are completed of passion fruit, which is rich in minerals that help reduce oxidative stress.
"Sustainability, consumer health, and care for the environment remain our missions in 2023. Change starts with each of us, and good habits build over time. Our vision is to build a world where plastic never ends up as waste, so we created the Microdrinks range as a more sustainable alternative to bottled drinks, as they contain 98% less plastic", says Katerina Navratilova, CEO of Waterdrop CEE.
As every cell needs water, proper hydration helps the body function properly, and the skin acquires a healthy appearance, Waterdrop created a series of attractive accessories with modern designs to encourage regular water consumption throughout the day. With the relaunch of the SKY range, the brand has created a new themed bottle in a metallic shade inspired by the blue of the sky.
The double-walled stainless steel container is ideal for those who want to maintain their drink at the optimal temperature for as long as possible. Thus, the beverage is kept cold for up to 24 hours and hot for 12 hours. Available in 600 ml and 1l versions, the bottle is fitted with a stainless steel cap, which closes tightly to avoid spillage during transport. The collection is completed by a set of glasses and mugs made of a very resistant material. Reusable and durable, suitable for any drink, whether cold or hot, they are an alternative to those made of plastic.
With the mission to encourage people everywhere to consume more water for a healthier, longer-lived, and sustainable life, Waterdrop is a brand founded in 2016 by Martin Donald Murray and Henry Murray. In 2022, Waterdrop was recognized by the Financial Times as the fastest-growing company in the Food and Beverage sector in Europe. Present worldwide in 12 markets, 11 in Europe (Germany, Austria, UK, France, Italy, the Netherlands, Spain, the Czech Republic, Slovakia, Poland, Romania), and the USA, Waterdrop serves over 1 million customers globally.
The company is committed to carefully handling raw resources like water and helping to protect the environment. With the solutions offered, it saves up to 98% of packaging and CO2, protecting the planet's resources. Waterdrop® means functionality and design to the highest standards of quality and aesthetics, actively promoting a balanced lifestyle. Through the ingredients quality and the unique product design, Waterdrop gets closer to its community in everyday life.